Engage the Science of Persistence
Engage the Science of Persistence
FusionPoints™ Jumpstart: How to Win Clients
In this free 4-video series, award-winning author and speaker Jeff C. West reveals how to harness FusionPoints™—the meeting place of positive emotion and logic—to attract new clients and inspire lasting loyalty. You’ll discover the step-by-step process to create meaningful connections, build instant trust, and confidently turn conversations into opportunities. Whether you lead a sales team or run your own business, you’ll learn how to make every interaction a FusionPoint™ that fuels growth.
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Jeff C. West, acclaimed author of business parables such as The Unexpected Tour Guide, Said the Lady with the Blue Hair (coauthored with Lisa M. Wilber), and Streetwise to Saleswise (coauthored with Bob Burg), has turned storytelling into a tool for professional and personal growth. These works have collectively earned six distinguished awards, much to Jeff’s delight—and, perhaps, to the amazement of his former college English professors.
His latest book, The Hidden Heist: Stop Robbing Yourself of Lasting Wealth, coauthored with Bill Cates, CSP, CPAE, is already creating buzz and getting rave reviews. Bob Burg, coauthor The Go-Giver, said, “Think: a Netflix thriller meets The Only Money Guide You’ll Ever Need. I couldn’t put it down.” And Tammy Lally, The Money Coach, TED Speaker, and author of Money Detox, said, “The Hidden Heist takes you on a thrilling journey while teaching invaluable lessons about money and life. A truly refreshing approach to financial literacy.”
Before turning to writing, Jeff built a sales and leadership career spanning more than thirty years across a range of sectors, from musical instruments to employee benefit programs, leading teams to over $150 million in recurring revenue sales. He lives in Texas, where he once played professionally in a Dixieland band–because, as Jeff contends, everyone loves the tuba player.
He is an internationally recognized expert in the field of sales and sales team leadership, and has appeared a guest on hundreds of live shows and podcasts. He’s spoken for major brands at conferences across the US, and has also been a quoted source for publications such as Sales and Marketing Management Magazine, the National Federation of Independent Business, and Peak Sales Recruiting.
For over 30 years, Jeff coached and led sales teams in multiple industries and was among the top sales performers and leaders in the nation. For over twenty years, he was an entrepreneur in field sales management with a nationally recognized Fortune 200® insurance company–including being a President’s Club Qualifying State Sales Coordinator for Southeast Texas.
What people are saying about WORKING WITH Jeff
What people are saying about WORKING WITH Jeff
“Rarely have I seen a speaker connect with an audience like Jeff West. With over thirty years of experience—first as a top-producing salesperson and then as a legendary sales leader—Jeff blends real-world wisdom with a down-home, country-style humor that grabs attention and keeps audiences fully engaged. He teaches in a way that instills both the knowledge and the confidence to take action immediately—and get results. His FusionPoints™ methodology? That’s the game-changer today’s companies have been waiting for. Once they implement it, their increases in sales, client retention, and team loyalty, can have a massive impact on bottom line profits. For a long time now, I’ve referred to Jeff as my ‘Go-To Sales Authority’—and I’ve lost count of the number of people and companies I’ve recommended him to.”
Jeff – You are amazing. I’m so blessed to have met you but the more I get to know you, my excitement toward working together has exploded. The clarity you provided to me around how to create immediate connection to our customers during the SalesWise Live conference was amazing. I felt an immediate connection to your thinking around FusionPoints™, such that I purchased books for my entire team back home. I can’t wait to read your new book, “The Hidden Heist” and share this read with my team as well.
“After reading Streetwise to Saleswise, Adrian and I were inspired to seek coaching from Jeff West to help strengthen our B2B service line. The experience has been nothing short of amazing and deeply insightful. Jeff generously shares the wisdom he has gained over his years as a sales leader, offering practical advice and strategic guidance that translate into clear, actionable steps for our team. Jeff is kind, thoughtful, and exceptionally knowledgeable — a man of integrity, high standards, and the embodiment of a true Go-Giver. He makes the sales process not only effective but genuinely enjoyable. We are extremely grateful for his support and would wholeheartedly recommend him to any organization looking to elevate their sales team and accelerate revenue growth.”
“Jeff has helped me find abilities within myself that I never knew existed and he was instrumental in developing those abilities to a level I would have never achieved alone.”
“The foundational principles both exhibited in Jeff’s personal life and taught through his professional life are more than keys to sales success, they are life principles as well. He is able to pass these concepts and teachings on to others, helping them become more successful in business and in life. Jeff is one of the most influential people I have ever had the privilege to know.”
After listening to your video I gave it a heartfelt try on a prospect that had been extremely difficult to reach. Long story made short, the main decision maker was so intrigued that we ended up doing a webinar meeting from his home last night. And this particular client has a yearly annual gross revenue potential of $1.8 million dollars. I will be implementing your sales tips to my entire company ASAP.
“Hey there Jeff! I just wanted to check in and let you know that I shattered my company’s three month sample volume. I’m 10 over so far with 3 business days left! Your tips have greatly helped me in my success!”
Award-Winning Sales Parables by Jeff C. West
Appearances by Jeff C. West
