“Full of insights and wisdom that will make you a better salesperson, and a better person overall in every area of your life.”
~ Brian Tracy, Author of Unlimited Sales Success
What if your greatest mentor… was hidden in plain sight—inside a story you’ll never forget?
- If you are a sales professional hungry to grow
- If you lead a sales team and want to inspire loyalty and results
- If you love a story that will touch your heart while sharpening your skills
- And if you care about someone in sales and want them to succeed…
This book is for you.
Business/Sales Parable by Jeff C. West…
The Unexpected Tour Guide
A Salesman, a Homeless Man, and an Incredible Adventure
Ready for a Tour that Could Change Your Sales Career—Forever?
- Discover timeless sales wisdom hidden inside an unforgettable parable.
- Uncover your personal “why” — the driving force that fuels purpose and resilience in sales.
- Learn what it truly takes to become great in sales — far beyond techniques and scripts.
- Finish inspired and equipped to sell with confidence, integrity, and heart.
When a struggling sales professional crosses paths with an unlikely mentor, everything changes. The Unexpected Tour Guide isn’t just a story—it’s a sales masterclass disguised as an inspiring journey.
Watch the trailer—then get ready to change how you think about sales forever.
As a young man embarks on a sales career, his journey is interrupted and guided by a mysterious homeless man whose perception and insights border on the surreal.
Take an unexpected tour with Jim Farris as he expands his mind, his career, and his beliefs with the most unlikely of mentors.
The Unexpected Tour Guide is more than a story. It will take you on a personal journey of significance, awareness and faith.
Listen to the first two chapters of the audiobook for free.
Praise for The Unexpected Tour Guide
(After you’ve read the book we’d love YOURS, as well!)
“The Unexpected Tour Guide is full of wisdom and insights that will make you a better salesperson and a better person overall in every area of your life.”
“Your life, your income, the results you’re getting are nothing more than a mirror reflection of what you are putting forth. If you’re unsatisfied with your current results, read The Unexpected Tour Guide. It will help you gain a new, improved perspective and find a more fulfilling direction.”
“Just finished The Unexpected Tour Guide. Thanks in advance from every salesman whose career will be successful because of it! Great story – laughed, cried, remembered.”
“The Unexpected Tour Guide; I couldn’t put it down until I finished it. What a great little book. The short read tells a timeless story that will not only be impactful to those in sales or business, but to everyone in every walk of life. Jesus Christ taught through parables for a reason. Jeff West does the same with this gem of a story that will be life changing for all who read it. Thanks Jeff!”
“The saying, ‘big things come in small packages’ had to be referring to this amazing book. You’ll be gripped by the story of a protege and his surprising mentor while learning how to take yourself from your current sales level to massive success. And, the author knows from whence he speaks, being a hugely successful sales professional and sales leader. Thank you, Jeff West, for passing along a ton of wisdom in such a fun and easy-to-read format.”
“The Unexpected Tour Guide may very well be one of those stories that you remember for the rest of your life. And if you apply the lessons it contains, it may lead you to one of the best stories yet to be written – yours.”
“Regardless of how motivated you may be, if you will read Jeff’s book and do the exercises, you will become even more motivated and discover areas to develop to take you and your business to a higher level. The Unexpected Tour Guide will become a classic in the field of personal development.”
Jeff C. West
As the acclaimed author of business parables such as The Unexpected Tour Guide, Said the Lady with the Blue Hair (coauthored with Lisa M. Wilber), and Streetwise to Saleswise (coauthored with Bob Burg), Jeff West has turned storytelling into a tool for professional and personal growth. These works have collectively earned six distinguished awards, much to Jeff’s delight—and, perhaps, to the amazement of his former college English professors.
His latest book, The Hidden Heist: Stop Robbing Yourself of Lasting Wealth, coauthored with Bill Cates, CSP, CPAE, is already creating buzz and getting rave reviews. Bob Burg, coauthor The Go-Giver, said, “Think: a Netflix thriller meets The Only Money Guide You’ll Ever Need. I couldn’t put it down.” And Tammy Lally, The Money Coach, TED Speaker, and author of Money Detox, said, “The Hidden Heist takes you on a thrilling journey while teaching invaluable lessons about money and life. A truly refreshing approach to financial literacy.”
Before turning to writing, Jeff built a sales and leadership career spanning more than thirty years across a range of sectors, from musical instruments to employee benefit programs, leading teams to over $150 million in recurring revenue sales. He lives in Texas, where he once played professionally in a Dixieland band–because, as Jeff contends, everyone loves the tuba player.