From Thunder Hill Press

Coming September 16, 2025

Coauthored with Bill Cates, CSP, CPAE

“Think: Dog Day Afternoon meets The Only Money Guide You’ll Ever Need. I couldn’t put it down. Imagine that; a thoroughly gripping and enjoyable read while learning some game-changing, principle-based wealth-building wisdom. Gift this book to your children and grandchildren and be sure and pick up a copy for yourself. WOW!”

Bob Burg—Coauthor of The Go-Giver and author of Endless Referrals

The Hidden Heist

Stop Robbing Yourself

of Lasting Wealth

(An irresistible tale of financial redemption)

In a sleepy Texas town, a seemingly routine morning at Community Savings and Loan is shattered by a bank robbery gone awry. Three masked criminals quickly realize they are unprepared for the complexities of their crime. Among their hostages is Alden Beckett, a man with a sharp wit and a surprising depth of knowledge about police procedure and financial wisdom…

Jeff C. West, acclaimed author of business parables such as The Unexpected Tour Guide, Said the Lady with the Blue Hair (coauthored with Lisa M. Wilber), and Streetwise to Saleswise (coauthored with Bob Burg), has turned storytelling into a tool for professional and personal growth. These works have collectively earned six distinguished awards, much to Jeff’s delight—and, perhaps, to the amazement of his former college English professors.

His latest book, The Hidden Heist

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    “You will be the same person five years from now that you are today, with the exception of the books you read, the recordings you hear, and the people with whom you associate.”

    ~~ Charlie “Tremendous” Jones

    Read at least 15 minutes everyday…

    Read something that will increase your motivation, people skills, leadership, or career essentials…

    Then apply what you learn to build the life that you want.

    Award-winning parables by jeff c. west…

    Award-winning parables by jeff c. west…

    The Hidden Heist: Stop Robbing Yourself of Lasting Wealth

    (An Irresistible Tale of Financial Redemption)

    In a sleepy Texas town, a seemingly routine morning at Community Savings and Loan is shattered by a bank robbery gone awry…

    Streetwise to Saleswise: Become ObjectionProof™ and Beat the Sales Blues

     

    An immature young man from the streets of New Orleans, wisecracks his way out of a job and into sales, a career for which he is completely unprepared.

    Said the Lady with the Blue Hair: 7 Rules for Success in Direct Sales Wrapped in a Wonderful Lesson for Life

     

    A single mother navigates raising her daughter as she begins a new career. And her new friend, Belle–a brilliant entrepreneur–takes her under wing.

    The Unexpected Tour Guide: A Salesman, a Homeless Man, and an Incredible Adventure

     

    Join Jim Fariss, as he learns lessons about life, sales, and leadership… all with the most unlikely of mentors.

    As Seen on Over 200 Live Shows and Podcasts…

    As Seen on Over 200 Live Shows and Podcasts…

    AS QUOTED IN

    Guest Contributor For…

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