Jeff C. West, award-winning author, in a black turtleneck

Official Website of the Award-Winning Author

Jeff C. West

Author • Storyteller • Sales Strategist

Book award badges from Axiom, American Book Fest, and the National Indie Excellence Awards

Streetwise to Saleswise | Said the Lady with the Blue Hair | The Unexpected Tour Guide

From Thunder Hill Press

Latest Release: Coauthored with Bill Cates

The Hidden Heist on a phone, a Kindle, and in hardcover

“Think: a Netflix thriller meets The Only Money Guide You’ll Ever Need. I couldn’t put it down. Imagine that; a thoroughly gripping and enjoyable read while learning some game-changing, principle-based wealth-building wisdom. Gift this book to your children and grandchildren and be sure and pick up a copy for yourself. WOW!”

Bob Burg—Coauthor of The Go-Giver and author of Endless Referrals

THE HIDDEN HEIST

Stop Robbing Yourself
of Lasting Wealth

(An irresistible tale of financial redemption)

In a sleepy Texas town, a seemingly routine morning at Community Savings and Loan is shattered by a bank robbery gone awry. Three masked criminals quickly realize they are unprepared for the complexities of their crime. Among their hostages is Alden Beckett, a man with a sharp wit and a surprising depth of knowledge about police procedure and financial wisdom.

With humor and heart, The Hidden Heist offers a fresh take on personal growth, weaving practical financial advice into a gripping and often humorous narrative about resilience, redemption, and the power of perspective.

What starts as a bank robbery… quickly reveals a much bigger crime.

Experience "The Hidden Heist"...

Listen to Chapter 1...

About Jeff C. West

Jeff C. West in front of library bookshelves

Jeff C. West, acclaimed author of business parables such as The Unexpected Tour Guide, Said the Lady with the Blue Hair (coauthored with Lisa M. Wilber), and Streetwise to Saleswise (coauthored with Bob Burg), has turned storytelling into a tool for professional and personal growth. These works have collectively earned six distinguished awards, much to Jeff’s delight—and, perhaps, to the amazement of his former college English professors.

His latest book, The Hidden Heist…

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Jeff C. West in a navy suit with arms crossed

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“You will be the same person five years from now that you are today, with the exception of the books you read, the recordings you hear, and the people with whom you associate.”

~~ Charlie “Tremendous” Jones

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Read something that will increase your motivation, people skills, leadership, or career essentials…

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The Hidden Heist book

The Hidden Heist: Stop Robbing Yourself of Lasting Wealth

(An Irresistible Tale of Financial Redemption)

In a sleepy Texas town, a seemingly routine morning at Community Savings and Loan is shattered by a bank robbery gone awry…

Click Here to learn about The Hidden Heist

Streetwise to Saleswise book

Streetwise to Saleswise: Become ObjectionProof™ and Beat the Sales Blues

An immature young man from the streets of New Orleans, wisecracks his way out of a job and into sales, a career for which he is completely unprepared.

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Said the Lady with the Blue Hair book

Said the Lady with the Blue Hair: 7 Rules for Success in Direct Sales Wrapped in a Wonderful Lesson for Life

A single mother navigates raising her daughter as she begins a new career. And her new friend, Belle–a brilliant entrepreneur–takes her under wing.

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The Unexpected Tour Guide book

The Unexpected Tour Guide: A Salesman, a Homeless Man, and an Incredible Adventure

Join Jim Fariss, as he learns lessons about life, sales, and leadership… all with the most unlikely of mentors.

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As Quoted In

NFIB, National Federation of Independent Business logo Sales and Marketing Management magazine logo Peak Sales Recruiting logo

Guest Contributor For…

Bob Burg, Speaker and Author logo Susan Solovic, The Small Business Expert logo