Your Message Can Become a Story Your Audience Will Remember Forever…
Your Message Can Become a Story Your Audience Will Remember Forever…
A great book can do more than build your credibility. It can extend your influence, preserve the lessons you’ve learned, and carry your message to people you may never have the opportunity to meet.
And when those ideas are woven into a compelling story—one that touches the heart while delivering powerful principles—they can be remembered for years.
Together, we can create that kind of book.
– Jeff C.West
So, Why Write Your Memoir or Business Parable?
Because your story has the power to do more than inform—it can inspire.
You Have a Story Worth Preserving
Your journey has shaped who you are, and along the way, you’ve learned lessons worth passing on. Perhaps it’s a story for the world. Perhaps it’s a legacy for your family, your industry, or future generations. Either way, you know it’s time to capture it.
You’re the Established Expert
You’ve already shared your knowledge through articles, podcasts, or even “how-to” books. Now, you want to go deeper. Coauthoring a memoir or business parable lets you connect emotionally with your audience and deliver wisdom in a way they’ll never forget.
You’re the Business Builder
You’ve built something remarkable—and people already look to you for guidance. A book can take your influence beyond your company, giving you a national (or even global) platform while showcasing the principles that made you successful.
You’re the Influencer/Coach
You’re a consultant, coach, or speaker with a message that changes lives. Coauthoring a business parable or memoir cements your credibility, elevates your brand, and gives your clients a story-driven resource they’ll return to again and again.
So why don’t more people write their book?
The process takes a significant amount of time—even for those who already have the skills. And if you’re still building strong writing abilities, it can take years.
Why Write Your Memoir or Parable?
You Have a Story Worth Preserving
Your journey has shaped who you are, and along the way, you’ve learned lessons worth passing on. Perhaps it’s a story for the world. Perhaps it’s a legacy for your family, your industry, or future generations. Either way, you know it’s time to capture it.
You’re the Established Expert
You’ve already shared your knowledge through articles, podcasts, or even “how-to” books. Now, you want to go deeper. Coauthoring a memoir or business parable lets you connect emotionally with your audience and deliver wisdom in a way they’ll never forget.
You’re the Business Builder
You’ve built something remarkable—and people already look to you for guidance. A book can take your influence beyond your company, giving you a national (or even global) platform while showcasing the principles that made you successful.
You’re the Influencer/Coach
You’re a consultant, coach, or speaker with a message that changes lives. Coauthoring a business parable or memoir cements your credibility, elevates your brand, and gives your clients a story-driven resource they’ll return to again and again.
So why don’t more people write their book?
The process takes a significant amount of time—even for those who already have the skills. And if you’re still building strong writing abilities, it can take years.
Why are Business Parables and Memoirs so Loved?
They are Stories That Move Hearts. Principles That Change Lives.
Can We Coauthor a Book People Will Love?
The best answer doesn’t come from me—it comes from the readers. Here’s a look at what they’re saying on their Amazon Verified Reviews.
⭐️⭐️⭐️⭐️⭐️ “I could not put this book down! The Hidden Heist is a clever mix of suspense, humor, and life lessons. What starts as a tense hostage drama quickly becomes a surprising journey of financial wisdom and personal growth.” ~ Irma P.
⭐️⭐️⭐️⭐️⭐️ “Streetwise to Saleswise: Become ObjectionProof and Beat the Sales Blues is an indispensable treasure trove for sales professionals and leaders alike. Crafted with the combined genius of Bob Burg and Jeff C. West, this book transcends the typical sales guide, offering a captivating narrative that is as enlightening as it is engaging. ~ Terry P.
⭐️⭐️⭐️⭐️⭐️ “I started reading this book and couldn’t put it down! The story was so engaging and the “lessons/rules” that were shared were so empowering! I think of seven lessons, the sixth one, “The Rising Tide Rule” is my favorite. The foundational ideas shared in this book are exceptional because they are ways to show others you care and that they matter.. ~ Val
This Isn’t Ghostwriting. It’s Coauthoring.
Your experience, expertise, ideas, and stories are the foundation. I bring my experience as an award-winning author and storyteller to help shape them into a book neither of us would have created alone. I’ll do the heavy lifting at the keyboard—but we’ll build the book together.
That’s what coauthoring means to me.
When your message is woven into a compelling story, something powerful can happen…
Best Selling Author of Radical Relevance, Bill Cates, CSP, CPAE
Working with Jeff C. West on The Hidden Heist has been one of the most enjoyable and rewarding collaborations of my career. From the very beginning, Jeff and I hit it off, so it felt less like “work” and more like two friends chasing down the same vision together. He immediately understood what I wanted this book to be and then took it further than I could have imagined.
Bestselling and Award-Winning Author, Bob Burg
My “business parable”, The Go-Giver (coauthored with John David Mann) came out in early 2008. It turbocharged my career and accelerated it to an entirely new level. And now, having had the pleasure of coauthoring my current business parable with Jeff I can tell you from personal experience that the man is not only a joy to partner with; he is truly a master at his craft.
My “business parable”, The Go-Giver (coauthored with John David Mann) came out in early 2008. It turbocharged my career and accelerated it to an entirely new level. And now, having had the pleasure of coauthoring my current business parable with Jeff I can tell you from personal experience that the man is not only a joy to partner with; he is truly a master at his craft.
Direct Sales Legend, Lisa M. Wilber
The most amazing part of this book, though, has been how much my life has changed. We didn’t just write a book together: we created a brand. A brand that I can now build into an empire. Working with Jeff has been a transformative experience. If you have a mission and want to work with someone who has the skill to bring that mission to life, contact Jeff. I cannot say enough good things about him, his work ethic and his writing skill. Fabulous experience all around.”
“The most amazing part of this book has been how much my life has changed. We didn’t just write a book together: we created a brand. A brand that I can now build into an empire. Working with Jeff has been transformative. If you have a mission and want to work with someone who has the skill to bring that mission to life, contact Jeff. I cannot say enough good things about him, his work ethic and his writing skill.”
The Process: Your Message—Our Story.
Step One:
- Our first chat is completely obligation-free.
- We’ll talk through your story, how you’d like to use the book, who you want to reach, and how I work.
- Coauthoring engagements begin at $75,000, typically paid in three installments. The final investment is based on the scope and complexity of the project.
- Project-related expenses—such as travel, professional editing, design, production, and other outside services—are additional and will be discussed and approved in advance.
Newest Release—Coauthored with Bill Cates
- Gold Medal Winner – Axiom Business Book Awards
- Finalist – American Book Fest Awards
- Amazon # 1 New Release – Sales
- Amazon # 1 New Release – Sales Management
Step Two:
- Once we decide to move forward, the first payment gets things started.
- We’ll spend time together uncovering your stories, experiences, ideas, and the message you want the book to carry.
- From there, I’ll research, develop the narrative structure, and begin crafting the manuscript—while keeping you involved in the creative direction.
- You’ll see the first 2-3 chapters early on so we know we’re on the right track.
Step Three:
- Once we’re confident in the direction, I’ll complete and refine the full first draft.
- Then, with your approval, we’ll send the manuscript to a professional editor for an independent editorial review.
- At this point, the second payment is due.
- Silver Medal Winner – Axiom Business Book Awards
- Finalist – American Bookfest and American Indie Excellence Awards
- Amazon # 1 New Release – Direct Sales
Bronze Medal Winner – Axiom Business Book Awards
Step Four:
- Once the professional edit is complete, I’ll review the recommendations and make the appropriate revisions.
- Then you’ll receive the completed manuscript for your final review.
- The third and final payment is due at this stage.
Pursuing Traditional Publishing?
If traditional publishing is the goal, I can also help develop a professional book proposal and work with you throughout the submission and publishing process.
Book proposal development is a separate professional service and will be quoted based on the scope of the project.
If the book is acquired, I can collaborate with the publisher’s editorial team as needed. Representation and acquisition decisions, of course, ultimately rest with literary agents and publishers.
Going Independent?
I can also help oversee the path to independent publication, including services such as interior layout, cover design, ISBN and Library of Congress registration, audiobook production, and distribution.
Publishing, production, travel, and third-party vendor expenses are not included in the coauthoring fee. Any additional project-management services or outside expenses will be outlined and approved in advance.
The time to completion depends on the project – generally 6-12 months.
So, how do we get started?
By clicking here to email me and discuss the possibilities.
The Process: Your Message—Our Story.
Step One:
- Our first chat is completely obligation-free.
- We’ll talk through your story, how you’d like to use the book, who you want to reach, and how I work.
- Coauthoring engagements begin at $75,000, typically paid in three installments
- Project-related expenses—such as travel, professional editing, design, production, and other outside services—are additional and will be discussed and approved in advance.
Bronze Medal Winner – Axiom Business Book Awards
Step Two:
- Once we decide to move forward, the first payment gets things started.
- We’ll spend time together uncovering your stories, experiences, ideas, and the message you want the book to carry.
- From there, I’ll research, develop the narrative structure, and begin crafting the manuscript—while keeping you involved in the creative direction.
- You’ll see the first 2-3 chapters early on so we know we’re on the right track.
Bronze Medal Winner – Axiom Business Book Awards
Step Three:
- Once we’re confident in the direction, I’ll complete and refine the full first draft.
- Then, with your approval, we’ll send the manuscript to a professional editor for an independent editorial review.
- At this point, the second payment is due.
- Silver Medal Winner – Axiom Business Book Awards
- Finalist – American Bookfest and American Indie Excellence Awards
- Amazon # 1 New Release – Direct Sales
Step Four:
- Once the professional edit is complete, I’ll review the recommendations and make the appropriate revisions.
- Then you’ll receive the completed manuscript for your final review.
- The third and final payment is due at this stage.
- Gold Medal Winner – Axiom Business Book Awards
- Finalist – American Book Fest Awards
- Amazon # 1 New Release – Sales
- Amazon # 1 New Release – Sales Management
Pursuing Traditional publishing?
If traditional publishing is the goal, I can also help develop a professional book proposal and work with you throughout the submission and publishing process.
Book proposal development is a separate professional service and will be quoted based on the scope of the project.
If the book is acquired, I can collaborate with the publisher’s editorial team as needed. Representation and acquisition decisions, of course, ultimately rest with literary agents and publishers.
Going independent?
I can also help oversee the path to independent publication, including services such as professional editing, interior layout, cover design, ISBN and Library of Congress registration, audiobook production, and distribution. Publishing, production, travel, and third-party vendor expenses are not included in the coauthoring fee. Any additional project-management services or outside expenses will be outlined and approved in advance.
The time to completion depends on the project – generally 6-12 months.
So, how do we get started?
By clicking here to email me and discuss the possibilities.
And once the book is born, I can also help you explore ways to share it with the world—drawing on what I’ve learned through hundreds of podcasts and media appearances.
Ray Higdon and the Higdon Group LIVE Show
The Good Money Podcast with Derrick Kinney
Monday Morning Coffee Talk Show with Melanie J. Frank
The Unstoppable Profit Podcast with Mike Stromsoe
Creating Disney Magic with Lee Cockerell, hosted by Jody Maberry