Do you have customers who own small businesses?
Over the past 22 years, I have been a small business.
There are many challenges that small business owners have to deal with on a daily basis. Those challenges are a real “eye-opener” for those who make the transition from the corporate world to entrepreneurship.
One of my favorite sources for great articles on small business ownership is Susan Solovic. She is frequently seen on FOX News and consistently puts out great content on her website.
I encourage every sales person and sales leader to provide value above and beyond the transaction. One way you can do this is to send your clients articles that directly pertain to the issues they face. Susan had a post recently about the issues one faces in making the transition from the corporate world to the small business world. I recommend that you read it – and pass it along to your small business owner clients. Connect them with Susan – it will be very helpful to them.Read Susan’s Post
Also, Susan will be in Houston on October 23rd. I have my tickets already. Attend with me, and I think you will find the time well spent. There is no charge for the event, but you do need to get tickets. Click the link below for information.Get Tickets