A fiery horse with the speed of light, a cloud of dust and a hearty, “Hi Yo Silver!”

With his faithful Indian companion, Tonto, the daring and resourceful masked rider of the plains led the fight for law and order in the early West.  Return with us now to those thrilling days of yesteryear.  The Lone Ranger rides again!

You know, I just loved westerns as a young boy and I still do today.  I will admit to you that I watch Encore Western Channel quite a bit, even today.  Enjoying shows like The Rifleman, Bonanza, Marshal Dillon (Gunsmoke) and Maverick are a great way to spend Saturday morning.

All of the episodes of The Lone Ranger ended in the same way.

Citizen 1:  “Who was that masked man?

Citizen 2:  [holding up a bullet]  “I don’t know, but he left is this silver bullet.”

The silver bullet was always special.  Whether it was what the Lone Ranger used to successfully shoot the gun out of the bad guy’s hand (never killing him) or what the hero used to kill a werewolf in those old horror movies – the silver bullet had a magical persona.

I think there are many times when sales people, sales leaders or companies are all too often looking for that “silver bullet” that will either turn their sales results around or make them much more consistent.

I think the real “silver bullet” is knowing that there is no such thing.  Don’t get me wrong.  You must constantly strive to improve and stay abreast of technology, techniques and tools that will improve your ability to deliver the highest value to your customers and prospects.

However, it is the basics that always prove to be the best tips.

Mark Hunter published a great article with 5 of the best sales tips you will ever read.  I think they may actually BE pretty close to that silver bullet.


Read Mark’s Article