Protect The Important

We have some “pet” doves at our house.

It is not unusual for a pair of doves to mate for life.  It is also not unusual for the doves to build a nest to lay their eggs, and then return to that same nesting spot year after year.  It is that phenomenon of the doves coming back each year that makes me feel as if they are our personal “pets”.

I have noticed that the doves seem to feel very safe here.  They do not seem disturbed when I take their pictures… even when climbing a ladder to do so.  That could be because they sense that I mean them no harm.  It could also be that word has spread throughout the “dove world” about how inefficient I am with a shotgun and a moving target.  🙂

One thing I have observed about the doves is that they are very protective of the eggs and the baby doves when they hatch.  They are in fact excellent parents.

The male and the female take turns sitting in the nest.  They are keeping their offspring (both pre-born and born) from predators and the elements.  [lightbox link=”” thumb=”×200.jpg” width=”300″ align=”right” title=”IMG_4845″ frame=”true” icon=”image” caption=””]

They protect the important.

Whether you are an entrepreneur, sales leader or sales professional – a great deal of your success depends on you being able to consistently protect the important.

What are the important things to protect in your business?

Protect Your Selling Time

Block calendar time each day for lead generation, prospecting, discovery and recommendation meetings, and following up on leads that are worthwhile but have yet to close.

Protect Your Customer Relationships

Constantly remain in contact with decision makers and decision influencers.  Build friendships.  Focus on providing value that exceeds that required by the basic transaction of providing your product or service.  Bring more value to the table than what your customers expect.

Protect Your Team Relationships

Treat your team members with respect for their contribution to the process.  Treat everyone fairly and with the mindset that you are truly leading a volunteer army.  Help them set and exceed their personal goals.  As the great Zig Ziglar said…


“You can have everything in life you want, if you will just help enough other people get what they want.”

– Zig Ziglar

If you protect what is important – your business is sure to grow.

QUESTION:  What do you think is the most important thing you do in your career?