Over my years in sales, “no”s never bothered me very much.
Don’t get me wrong. I much preferred to get a “yes” over a “no”. In other words, I wasn’t crazy. 🙂
But the instances when someone actually told me that they were choosing not to do business with me were infinitely better than those instances where someone would not make a decision.
I used to have a plaque on my wall that said,
“Tell me yes. Tell me no. Tell me hell no!
Just please don’t tell me maybe.”
– Jeff C. West
For the life of me, I just couldn’t understand why some people would defer making any decision at all – even when it was obvious (to me) that moving forward was in their best interest.
Nancy Nardin had a great article on this recently. I thought you would enjoy reading it.