When I was a kid, I loved to climb our apple trees.
I would find just the perfect spot where I could wedge myself between two branches of the tree and sit comfortably. Then I would proceed to pick and eat apples. They were unwashed – for that matter, so was I – and they were delicious! Sometimes I would even find a worm in the apple. Fortunately, I never found only half of a worm in an apple. That would have been gross!
In sales, we often use the term “low hanging fruit” to describe sales that are easier to make for whatever reason. Coming from the employee benefit arena, that term would be used to refer to smaller accounts, or generating more sales from our existing accounts.
Gary Stauble comes from the recruiting background, and had a great post on this concept that I thought you would enjoy!