Helpful Interview Questions and Show Notes

Fusion Points®: Engage the Science of Persistence


There is a science… an actual neurological process that occurs in the brain with each and every decision that we humans make.

There are no exceptions.

When we apply that science in our sales and customer service models, our team retention plans, and even in our personal pursuits… we can influence how some very important decisions are made.

We can influence how a prospect decides to listen to our offer.  We can influence how a potential buyer decides to become our customer and eventual walking ambassador. We can influence how we, as salespeople and entrepreneurs, decide to be tenacious and persist in our chosen profession.

And, as company leaders, we can influence how our team members decide to stay with us–instead of defecting to our competitors, or leaving sales completely.


Topics for Great Discussions With Jeff


Jeff’s book, The Unexpected Tour Guide

Jeff’s latest book, coauthored with Lisa M. Wilber, Said the Lady with the Blue Hair

The science of how people make decisions

How to use Fusion Points® to reduce turnover in any organization

How to make a prospect actually look forward to your first visit

How to understand the true meaning of your value proposition

The 4 stages of learning any new skill

Lessons that create successful careers and businesses can also create successful relationships with family and friends

7 rookie mistakes made by salespeople and entrepreneurs and how to avoid them

Other sales and sales leadership strategies that produce successful teams

How entrepreneurs can transition from salesperson to business owner

Suggested Interview Questions for Jeff


(These are for your convenience only.  Please feel welcome to ask Jeff anything)

Would you tell us a little about your sales and entrepreneurial journey?

What is the premise of your book, The Unexpected Tour Guide?

What do you consider the most important lesson that our audience would take away from reading The Unexpected Tour Guide?

What is the premise of your book, Said the Lady with the Blue Hair?

What do you consider the most important lesson that our audience would take away from reading Said the Lady with the Blue Hair?

What is Fusion Points®: Engage the Science of Persistence?

What exactly do you mean by “Engage the Science of persistence”?

How would you use that science in building a sales model?

How would you use that science in reducing turnover in your company?

How do people learn new sales skills – or any skills for that matter?

How do you suggest that new salespeople approach their training?

How do Fusion Points® impact other areas of business or life?


Suggested Introduction of Jeff 

Jeff West is the award winning author of the heartwarming business fable, The Unexpected Tour Guide, winner of the Bronze Level Award in the Business Fable Category from the Axiom Business Book Awards in 2015 and recipient of kind endorsements from bestselling authors Bob Burg, Brian Tracy and Tom Hopkins.

His latest parable, Said the Lady with the Blue Hair, coauthored with Direct Sales legend, Lisa M. Wilber will be released in December of 2022. Bob Burg, coauthor of The Go-Giver Series said, ““A simply terrific book that combines an immensely engaging story you won’t be able to put down along with the powerful principles needed to build a successful Direct Selling business.” And Andrea Patten, author of What Kids Need to Succeed said, “I love the rich tradition of story-telling that is such a big part of the Direct Sales industry. In fact, I’ll bet I wasn’t the only kid who grew up reading Og Mandino or listening to Earl Nightingale before school — not to mention hours of listening to the laughter of countless sales professionals as they followed one of the secret, unwritten rules of the trade. I’m delighted that Said the Lady With the Blue Hair will now become part of that great tradition.”

He is a proud member of The Go-Giver Community and The Go-Giver Success Alliance with Bob Burg and Kathy Tagenel.

He has been a guest on national and international sales shows such as The Go-Giver Influencers – Making a Significant Impact, hosted by Bob Burg, The Buyer’s Mind with Jeff Shore, The Author Your Brand Show with Doug Crowe, Monday Morning Madness with Lisa Wilber, Author to Authority with Kim Thompson-Pinder and Add Value 2 Entrepreneurs with Robert Peterson, and has been a quoted source for publications such as Sales and Marketing Management Magazine, the National Federation of Independent Business, and Peak Sales Recruiting

For over 30 years, Jeff coached and led sales teams in multiple industries and was among the top sales performers and leaders in the nation. For over twenty years, he was an entrepreneur in field sales management with the Fortune 500® insurance company, Aflac.

Jeff has earned a B.S. Music Ed. from Jacksonville State University; a Master of Music Composition from Texas A&M University, Commerce; and a Certified Leadership Fellow® from The American College.

Please feel welcome to use any of these images to use in your promotional material.

Jeff’s Preferred Links to Promote in Show Notes

Main Website:

Free Fusion Points® Consultation for Sales Team Leaders and Entrepreneurs:

Free 3-Video Sales Training Course:

Free Sales and Leadership Coaching (Weekly Email Series, 2 Great PDFs and 3 Chapters of The Unexpected Tour Guide):

Said the Lady with the Blue Hair:

The Unexpected Tour Guide:

Follow Jeff on LinkedIn:

Follow Jeff on Twitter:  @JeffCWestAuthor

Connect with Jeff on FaceBook: