Goal Setting: What and Why


How specific are your goals for the next 12 months?

No.  Really, how specific are they?


Over the years, I have found that most sales people and entrepreneurs know that they should set goals.  Many even understand that their goals cannot be general…


“Goals must be specific and measurable in order to be achieved.”

-Jeff C. West




It’s not enough to think, “I want to be the best sales person in the company.”


How much would you have to sell in order to be that top sales person?  How would you specifically get there?


I just read an article that talked about what happens in the brain when you  choose specific goals over general goals.  It is an interview between Jill Konrath and Heidi Grant Halverson.  The post is just a bit lengthy but well worth the read.



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