In sales, we all need to be on constant guard that what we represent to be true is exactly that.
Being partially truthful is the same as being partially deceitful. If you are ever going to build a great career in sales, or a great business for you and your family, you must place your focus squarely on doing what is best for your customer.
Additionally, even when you have no intention of being anything less than 100% truthful – you need to also be accurate to the best of your ability and have the ability to provide the “back up” for the statements you make to your clients.[lightbox link=”https://jeffcwest.com/wp-content/uploads/2014/07/facts-and-opinions.jpg” thumb=”https://jeffcwest.com/wp-content/uploads/2014/07/facts-and-opinions.jpg” width=”300″ align=”right” title=”facts and opinions” frame=”true” icon=”image” caption=””]
My friend, Bob Burg had a great post about this recently that I thought you would enjoy.Read Bob’s Post