Meet Jeff


Jeff C. West is the award winning author of the heartwarming business fable, The Unexpected Tour Guide.   He has been a guest on national sales shows such as The Go-Giver Influencers – Making a Significant Impact, hosted by Bob Burg, and The Buyer’s Mind with Jeff Shore.  He has been a quoted source for publications such as Sales and Marketing Management Magazine, the National Federation of Independent Business, and Peak Sales Recruiting.   Jeff is also a guest contributor for multiple sales and leadership authorities, such as Best Selling Authors Bob Burg and Susan Solovic-THE Small Business Expert (as seen on Fox Business Channel).

For over 30 years, Jeff has coached and led sales teams in multiple industries and has been among the top sales performers and leaders in the nation.  For over twenty years, he was in field sales management with the Fortune 500® insurance company, Aflac.

As an Aflac State Sales Coordinator for a decade in the Houston, Texas area, Jeff led a team of over three-hundred independent agents and thirty-five sales managers to the “Aflac Top Ten” multiple times and became a member of Aflac’s prestigious President’s Club.

At the end of 2013, Jeff left field sales management with Aflac to pursue his love of writing, speaking and sharing success principles around the world.  His book, The Unexpected Tour Guide has received kind endorsements from bestselling authors such as Brian Tracy, Bob Burg and Tom Hopkins, as well as sales leaders such as Paul S. Amos, II, President of Aflac and Michael Tomlinson, former Senior VP and director of US Sales, Aflac. Additionally, The Unexpected Tour Guide received the Bronze Level Award in the Business Fable Category from the Axiom Business Book Awards in 2015, joining other notable authors such as Bob Burg and John David Mann, Tony Robbins, Walter Isaacson and Dan Waldschmidt.

Jeff has earned a B.S. Ed. from Jacksonville State University; an M.M. from Texas A&M University, Commerce; and a CLF® from The American College, and is a Professional Member of the National Speakers Association.

Connect with Jeff on Social Media.

Watch the trailer for,

The Unexpected Tour Guide.

Learn more about Jeff’s online sales course,

Suirvival Skills for Commission Salespeople in Insurance

Sign up for Jeff’s UFC – Ultimate Free Coaching