If I am here, you make more money.
That statement was one of my favorite ways to get the owner of any business to pay attention to what I had to say. I had the advantage of being able to sell in an environment that I knew without a doubt that I could add profits to the bottom line of any company. I was also bold enough to deliver both the statement and the “goods” every time.
There were many times in which I could show a company owner specific dollars that would come their way as a direct result of doing business with me. There were other times in which the value was a bit more intrinsic. But either way – I knew my value proposition.
One of my favorite bloggers – Jill Konrath, had a great post on your value proposition. It thought you would enjoy it.Read Jill’s Post