One of the challenges I think new sales people struggle with across most industries is the answer to this question:
“What am I supposed to say?”
Strangely enough, one of the challenges that sales leaders struggle with across most industries when teaching new sales people is the answer to this question:
“How do I teach them what to say, without them making it sound like a canned sales presentation?”
The simple answer is to teach them how to have conversations. I call it the art of structured improvisation.
S. Anthony Iannarino, one of the best in sales training had a great post on this last week and I wanted to point you in that direction this morning.
Enjoy!Read Anthony’s Post