Jeff C. West, acclaimed author of business parables such as The Unexpected Tour Guide, Said the Lady with the Blue Hair (coauthored with Lisa M. Wilber), and Streetwise to Saleswise (coauthored with Bob Burg), has turned storytelling into a tool for professional and personal growth. These works have collectively earned six distinguished awards, much to Jeff’s delight—and, perhaps, to the amazement of his former college English professors.

His latest book, The Hidden Heist: Stop Robbing Yourself of Lasting Wealth, coauthored with Bill Cates, CSP, CPAE, is scheduled to be released in September of 2025, and is already creating buzz and getting rave reviews. Bob Burg, coauthor The Go-Giver, said, “Think: Dog Day Afternoon meets The Only Money Guide You’ll Ever Need. I couldn’t put it down.” And Tammy Lally, The Money Coach, TED Speaker, and author of Money Detox, said, “The Hidden Heist takes you on a thrilling journey while teaching invaluable lessons about money and life. A truly refreshing approach to financial literacy.”

Before turning to writing, Jeff built a sales and leadership career spanning more than thirty years across a range of sectors, from musical instruments to employee benefit programs, leading teams to over $150 million in recurring revenue sales. He lives in Texas, where he once played professionally in a Dixieland band–because, as Jeff contends, everyone loves the tuba player.

He is an internationally recognized expert in the field of sales and sales team leadership, and has appeared a guest on hundreds of live shows and podcasts. He’s spoken for major brands at conferences across the US, and has also been a quoted source for publications such as Sales and Marketing Management Magazine, the National Federation of Independent Business, and Peak Sales Recruiting.

For over 30 years, Jeff coached and led sales teams in multiple industries and was among the top sales performers and leaders in the nation. For over twenty years, he was an entrepreneur in field sales management with a nationally recognized Fortune 200®  insurance company–including being a President’s Club Qualifying State Sales Coordinator for Southeast Texas.